2017-18 Bournemouth Home Shirt, the first Cherries home kit of the club’s renewed partnership with Umbro, bringing classic red and black stripes back through a sharp bespoke design. Solid black shoulders and sleeves frame the striped body, with the M88 sponsor across the front and Umbro’s diamond detailing giving the shirt a strong late-2010s identity.
Contrasting Umbro diamonds run along the sleeves, while articulated body panels and club-specific stitching give the shirt more structure than a standard teamwear template. A stylised AFCB sign-off at the back of the neck adds a subtle club detail, completing a design built specifically for Bournemouth’s traditional colours.
Released for Eddie Howe’s third consecutive Premier League season, the shirt belongs to a squad featuring Jermain Defoe, Joshua King, Nathan Aké and Callum Wilson. The return of Umbro was the defining kit story of 2017-18, beginning a new manufacturer era with a home shirt rooted firmly in Bournemouth’s red-and-black striped identity.